According to Estadao, Eduardo Sirotsky Melzer is fondly known by his nickname, Duda Melzer. He is a renowned entrepreneur in Brazil and he is the current chairman and president of a company known as Groupo RBS. Groupo RBS is a conglomerate of media agencies which has various entertainment and journalism brands in the southern parts of Brazil. Duda is also the founder as well as chairman of e.Bricks. e.Bricks is a company whose focus is in the digital sector. It is an investment firm which is operational both in Brazil and the US.
Most people know and talk about Duda but they do not know that he is a member of the Sirotsky family. As a third generation member of the family, Duda is Mauricio Sirotsky’s grandson. His grandfather is actually the founder of Groupo RBS.
Most people do not also know that Eduardo Sirotsky Melzer is a Harvard MBA graduate. Prior to that, he studied at the Pontificial Catholic University of Rio Grande do Sul, also known as PUCRS. This was where he earned his degree in business administration. With his expertise as well as experience in business administration, he is the counselor for various companies: e.Bricks Digital, Ibere Camarho Foundation, Wine.com.br and the famous Mercosul Biennial of Arts.
Duda’s early career started in the US, where he worked as a senior financial analyst at Delphi. He also worked for BoxTop Media as their General Director. Back in 2015, Duda got the Cambridge Institute for Family Enterprise nomination. Each year, the Institute nominates 25 members of business families worldwide and recognizes them for being good examples in society.
When asked about his influencers, Duda is quick to mention one of the most respected Harvard lecturers, John Davis. The lecturer is an expert in family businesses and he is sought after as a consultant. In fact, John Davis took on Groupo RBS as his first Brazilian client. That was back in 1999 but their relationship is still on-going. They have shown the world that family businesses can be run and managed in a professional manner to yield profits and make an impact in the society.
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